When we think of communication, we often think of words. But communication is so much more including tone, loudness, facial expressions, body motion, speed, repetition, and images.
Colors are also used to communicate. When it comes to color, you may be more influenced than you realize. Consider the following:
Yellow is the first color the eye sees and responds to–which is why you’ll see so many fast food restaurant signs (McDonalds, Burger King, Wendy’s–even Taco Bell) include a touch of yellow.
Blue-based reds (raspberry or darker reds) are often associated with more exclusive, valuable, and expensive products whereas a yellow-based red (think tomato hue) is used to catch attention to the product but not the price.
Green conveys movement and hope. Did you really think it was an accident that the Geico lizard is green?
Blue denotes confidence and safety. Think Blue Cross/Blue Shield.
Black connotes power and offers a high contrast against other colors. White also offers a contrast but one of formality and sophistication. Take a second look at the car ads you’ve seen lately.
Purple communicates originality and uniqueness. You’ve seen it everywhere from high fashion to chocolates to perfume.
For the rest of the day, consider the colors you’re looking at and what they communicate to you!
