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What Does Color Communicate? More than You Imagine!

by | 45 comments

What Does Color Communicate? More than You Imagine!

When we think of communication, we often think of words. But communication is so much more including tone, loudness, facial expressions, body motion, speed, repetition, and images.

Colors are also used to communicate. When it comes to color, you may be more influenced than you realize. Consider the following:

Yellow is the first color the eye sees and responds to–which is why you’ll see so many fast food restaurant signs (McDonalds, Burger King, Wendy’s–even Taco Bell) include a touch of yellow.

Blue-based reds (raspberry or darker reds) are often associated with more exclusive, valuable, and expensive products whereas a yellow-based red (think tomato hue) is used to catch attention to the product but not the price.

Green conveys movement and hope. Did you really think it was an accident that the Geico lizard is green?

Blue denotes confidence and safety. Think Blue Cross/Blue Shield.

Black connotes power and offers a high contrast against other colors. White also offers a contrast but one of formality and sophistication. Take a second look at the car ads you’ve seen lately.

Purple communicates originality and uniqueness. You’ve seen it everywhere from high fashion to chocolates to perfume.

For the rest of the day, consider the colors you’re looking at and what they communicate to you!

45 Comments

  1. Patrick
    Patrick on June 15, 2010 at 12:03 pm

    The science behind those things has always been fascinating to me. Thanks for the great post.

  2. Kim Ward
    Kim Ward on June 15, 2010 at 12:19 pm

    Check out Shades of Grey by Jasper Fforde. Three months after reading it, I’m still thinking about color and how/what we see.

  3. Ronda Nelson
    Ronda Nelson on June 18, 2010 at 1:17 pm

    Years ago I injured my wrist and selected a flame red cast because it was “one of my colors.” (I’m dating myself, it was in the days of color analysis for clothes, makeup etc.) I only had to wear the cast for two weeks, but O.My. Within a couple days I was getting snippy and annoyed over little things. Finally figured out that cast color was coloring my outlook! :o) I wasn’t the only person glad to have it come off.

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