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Influenced by Food Inc.

by | 63 comments

Influenced by Food Inc.

I recently stumbled on a tiny statistic that startled me.

Have you ever seen the movie, Food, Inc.? The film released in 2009, and opened my eyes to the underbelly of the food industry in a profound way. The movie highlighted who is really controlling our food supply, the loss of the American farmer in our society, and safety issues faced by workers in the food industry.

To be honest, I didn’t really want to see the film. I mean, I had a hunch about what I was getting myself into. At times my stomach turned, but the movie was oh-so-worth it! The documentary changed the way I look at food and think about what I consume. Yes, I still eat meat, but I’m more intentional about where I’ll buy my food and where I won’t. I read labels more diligently. I pay extra for things like organic and free-range (and am grateful for stores making these products more affordable–a shout out to Sprouts!).

I know lots of others who had their perception of the food industry profoundly reshaped through this movie, and I’m grateful for it.

But back the little statistic that caught my attention… Do you know what the box office revenues were for Food, Inc.?

A measly $4.5 million.

In a box office universe where some films that take in several hundred million are consider failures (Water World, anyone?), 4.5 doesn’t each register.

But the film was never about money as much as it was about impact. The movie helped open a generation’s eyes as well as the eyes of some much needed food regulators.

In box office terms, the film was hardly remarkable. But in influence terms, the film was a blockbuster.

Sometimes we need to re-examine the scales and lenses we’ve used in the past to measure influence, and take a closer look at what’s really making a difference.

63 Comments

  1. Rachel
    Rachel on December 20, 2010 at 2:14 pm

    I love that movie! And if you haven’t read The Omnivore’s Dilemma or Michael Pollan’s other books, I highly recommend them. It’s changed the way we eat, and it makes me think twice before I have fast food. Oh, and you can stream Food, Inc. on Netflix along with The Future of Food and King Corn, two other great movies to check out!

  2. Piper Green
    Piper Green on December 20, 2010 at 4:52 pm

    I have not seen this one, but am intrigued. I did see “Super Size Me” which had the same impact. I have not eaten fast food for a couple of years now due to the influence of that documentary. I will have to check Food, INC. out definitely

  3. Margaret Feinberg
    Margaret Feinberg on December 20, 2010 at 5:45 pm

    Rachel,

    I had no idea about King Corn. The title alone piques my interest. I’ll have to check it out!

    m.

  4. Alise
    Alise on December 20, 2010 at 5:46 pm

    What an important point. It’s easy to see “big” and assume that it means influential, but really, some of the most influential people in my life have been “small” people. A Sunday school teacher who made me feel special every week. My 10th grade English teacher who taught me the value of writing every day. My college saxophone professor who pushed me to do musical things that I didn’t think I could do. None of them had any kind of huge reach, but they have all shaped me into the person I am today.

    We all have influence and it’s important to remember that.

  5. Margaret Feinberg
    Margaret Feinberg on December 20, 2010 at 5:58 pm

    Alise,

    Exactly. It often isn’t the BLOCKBUSTERS that influence our life as much as the day to day, small influences that make such a difference!

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